Chester, CH1 2HT
01244 264 904

SoSwitch relaunches as SoSmartMoney

Speak to us today on: 01244 264 904

SoSwitch relaunches as SoSmartMoney


It’s always been important for us as a business to stay relevant to our customers and offer products and services that will be most beneficial to them so that is why today we are pleased to announce the re-brand of our price comparison site SoSwitch to SoSmartMoney!

It’s more than just a change of name and logo – it’s also a reflection of our commitment to continue offering customers help and guidance with their personal finances – and encourage everybody to be smarter with their money.

A smart new look

You may have already noticed a fresh new look to our emails and our website recently, and in the coming months you’ll start to see even more relevant updates – all of which will benefit our customers and the way they use our website.

Many other comparison sites try to attract customers in with cute gimmicks, but we want to put our energy into being a personable brand who really cares about our customers.

We don’t want to persuade someone to switch to a different product or tariff just because it’s cheaper or because they might get a free gift for signing up. Of course, we still want to find our customers the best deals but by offering smart, customer-focused advice we will help to find products and services that are right for them as an individual – which is where you come in!

Saving customers money the smart way!

We still offer an online comparison of personal finance products such as car insurance and credit cards, but we will be largely focusing on our wide range of trusted brokers and specialists who can offer our customers impartial advice on a range of products from mortgages to personal insurance, such as life cover or health plans. At SoSmartMoney we understand that searching for a new product or provider can be a confusing experience, so making sure our customers are armed with the right information will give them and their finances a head start.

View the new site here

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