Switch on to SO Switch!

In 2012, we successfully launched our own price comparison site www.soswitch.com and since then we have continued to generate high quality Mortgage and Life leads for our network of brokers.

We are constantly reviewing the website, enabling us to give the consumer the best possible experience and have just launched our brand new mortgage channel. 

An easier journey for our customers will hopefully bring higher conversion rates for our brokers, so it's a win win situation!

What makes our leads stand out us our super duper clear customer journey - we don't believe in small print at SO Leads!

Following the applicant's enquiry they are advised - via a great big blue box on the thank you page - that a Mortgage Adviser will be giving them a call.  And we don't just tell them this once...oh no!!  We're definitely making it clear to them.  The applicant will also receive a fully branded email with the details of the broker that will be calling them.

Because the customer IS expecting your call - and because you know where your lead came from - this gives you a greater opportunity of converting your SO Switch leads. 

And as we are so confident that you'll be happy with the leads... we also offer you the best refund policy in the marketplace!

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Speak to an account manager on:

01244 950 311

Enquire by email:


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Simply Online Leads Awards

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Wealth & Finance Magazine Finance Awards 2015

Most Trusted Lead Generation Firm 2015 - UK

Acquisition International 2014 Finance Awards

Most Outstanding Lead Generation Firm 2014 - UK

Wealth & Finance Magazine Finance Awards 2014

Best Network for Mortgage Brokers

Wealth & Finance Magazine Finance Awards 2014

Recognised Leader in Lead Generation

Acquisition International 2013 Finance Awards

Most Outstanding Lead Generation Firm 2013 - UK

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SoSmart Money Our Comparison Website


SoSmart Money, our own online comparison site, provides thousands of consumers with a free and simple way to shop online for a number of different personal finance products, including mortgages and insurance.

As a reliable comparison site, the mission of SoSmart Money is to provide information, articles and guidance for consumers on finding the best products for them, whilst working closely with brokers to ensure they are being provided with the best quality leads.

SoSmart Money has a trusted relationship with a wide network of partners – yet consumers just need to fill in one easy, secure form to access quotes or speak to a professional adviser. The customer journey is kept simple for the consumer – and keeping this transparent for the broker allows you to maximise conversion once you pick up the enquiry from the customer.