Who really influences your mortgage clients?
- Many markets are driven by social influence – the way we feel, think and act is strongly influenced by what other people say and do.
- Among consumers who had recently arranged a mortgage, intermediaries were the most frequently mentioned source of information (39%), followed by branch visits to potential lenders (21%), comparison websites (20%) and lenders’ websites (16%).
- So, overall, our view is that social influence is a more limited force in driving the mortgage market than it is in many other consumer markets. But it does seem to be a force for good.