Top tips: Paying Lowest CPL

Lead generation can be an ever changing industry, but getting the highest ROI by paying lowest rates is paramount. At So Leads we work closely with our broker base to ensure good quality and volume of leads. Here are our top tips to maximise your account to get good leads at the best price!

1. Increase your products

Bidding on more than one lead type will mean you can speak to more customers and convert more sales. Customers are making enquiries in real-time with So Leads - so don't wait for a specific mortgage enquiry to be made.

2. Extend your timers

Our system runs 24/7 - don't tie yourself down to office hours, many customers are making enquiries when they're home from work, some work night shifts, or weekends. Purchasing leads in an evening when other brokers have switched off for the night could mean paying lowest lead prices and better volumes.

3. Cover more ground

Don't limit yourself when it comes to postcode coverage. You can pick up a better volume of leads, always at a cheaper price if you buy nationally. A local postcode will limit you in terms of volume and cost per lead. We always recommend you switch on nationally, you can still set a daily cap - even just one a day - if you're willing to work national leads over the phone, your chances of a lower cpl are more likely.

4. Consider weekends

You can get cheaper leads on weekends as there's less competition. Lots of customers will be using weekends and their spare time to do errands, more likely to be sitting comfortably with the time to take your call. Also, it's likely customers will be easier to contact on a weekend due to having more free time.

5. Up your bid price

Lead generation is a live market, so prices fluctuate with supply and competition. If you want your leads first you need to be paying the best prices to hit your daily capacity before the rest. We give all our brokers our recommended price, to ensure you have the best chance of getting the exact leads required. You can amend your bid price at anytime - speak to an account manager to help you with this.

You can register an account with So Leads here.

To speak to your account manager and make changes to your account call us on 01244 950 311

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Simply Online Leads Awards

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Wealth & Finance Magazine Finance Awards 2015

Most Trusted Lead Generation Firm 2015 - UK

Acquisition International 2014 Finance Awards

Most Outstanding Lead Generation Firm 2014 - UK

Wealth & Finance Magazine Finance Awards 2014

Best Network for Mortgage Brokers

Wealth & Finance Magazine Finance Awards 2014

Recognised Leader in Lead Generation

Acquisition International 2013 Finance Awards

Most Outstanding Lead Generation Firm 2013 - UK

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SoSmart Money Our Comparison Website


SoSmart Money, our own online comparison site, provides thousands of consumers with a free and simple way to shop online for a number of different personal finance products, including mortgages and insurance.

As a reliable comparison site, the mission of SoSmart Money is to provide information, articles and guidance for consumers on finding the best products for them, whilst working closely with brokers to ensure they are being provided with the best quality leads.

SoSmart Money has a trusted relationship with a wide network of partners – yet consumers just need to fill in one easy, secure form to access quotes or speak to a professional adviser. The customer journey is kept simple for the consumer – and keeping this transparent for the broker allows you to maximise conversion once you pick up the enquiry from the customer.